Elgems
360° Digital Growth Marketing Proposal
Executive Summary
This proposal outlines a comprehensive 6-month digital marketing strategy designed to elevate Elgems’ brand presence, drive targeted traffic, and increase sales within the Indian market. By integrating advanced SEO, targeted social media campaigns, and strategic content, we will establish Elgems as a go-to brand for stylish and timeless jewellery.
Budget & Projected Outcomes
This plan utilizes the initial ad budget of ₹10,000/month for foundational brand awareness and retargeting campaigns. Growth will be steady but limited by reach.
Est. Traffic Growth
+20%
Est. Brand Mentions
+50
Est. Conversions
+15%
6-Month Strategic Roadmap
This timeline outlines the key activities across all channels for the next six months. Our approach is structured in two phases: a 3-month ‘Foundation & Awareness’ phase to build momentum, followed by a 3-month ‘Growth & Optimization’ phase to scale results.
Detailed Strategy
Here is a breakdown of the core strategies we will implement to achieve our goals. Each component is designed to work in synergy with the others, creating a powerful growth engine for Elgems.
1. Search Engine Optimization (SEO)
Our SEO strategy focuses on building long-term organic visibility and authority for Elgems’ Shopify store.
- Traditional SEO: A full technical audit of elgems.com, comprehensive keyword research targeting Indian fashion and jewellery terms, and on-page optimization for all products and collections.
- Content Strategy: We’ll develop blog content around topics like “jewellery styling tips,” “gifting guides,” and “gemstone meanings” to attract top-of-funnel traffic.
- Brand Mention (AI + GEO): We will use AI-powered monitoring tools to track mentions of “Elgems” across the Indian web. Geotargeted outreach will focus on securing features in Indian fashion blogs and online magazines, boosting authority and driving referral traffic.
2. Social Media Marketing (Organic & Paid)
We will transform Elgems’ social channels into vibrant communities and powerful sales funnels. Target platforms: Instagram, Facebook, Pinterest.
- Organic Content Pillars: Our content will be brand-driven, focusing on: 1) Elegant Product Showcases, 2) ‘How to Style’ Reels, 3) User-Generated Content campaigns, 4) Behind-the-Scenes Craftsmanship, and 5) Educational tidbits about materials.
- Meta Ads (Facebook & Instagram): A full-funnel approach will be used. Top-funnel ads for brand awareness, mid-funnel for website traffic and engagement, and bottom-funnel for dynamic product retargeting to capture sales.
- Pinterest Strategy: We will leverage Pinterest’s visual search nature by creating beautiful pins for each product, linking directly to the Shopify store. This is a key channel for driving high-intent traffic.
3. Content & Influencer Collaboration
Engaging content and authentic partnerships are crucial for building trust and desire.
- YouTube Reels (Shorts): We will create and repurpose short-form video content showcasing product details, styling combinations, and quick tips. This is a high-growth area for discoverability.
- Content Creation Note: The plan assumes Elgems provides high-quality product photos/videos. If not, we will provide a separate quote for content creation services (approx. ₹20,000 – ₹30,000/month for a package of photos and reels).
- Influencer Marketing: We will initiate collaborations with Indian micro-influencers (10k-50k followers) in the fashion and lifestyle niche. Their authentic endorsements will build social proof and drive targeted traffic at a high ROI.
Investment Summary
Our pricing is transparent and designed to provide maximum value. This summary outlines the one-time setup fee and the monthly investment required for the “Recommended Growth” plan.
One-Time Setup Fee
Includes comprehensive audits, strategy development, and account setup.
₹25,000
Monthly Retainer
Covers all management and execution activities across channels.
Variable Monthly Costs
These budgets are paid directly to the platforms and can be scaled based on performance.
Total Recommended Monthly Investment
₹1,15,000+
(₹50k Retainer + ₹50k Ad Spend + ₹15k Influencer)
A 360° Digital Growth Plan for Elgems
An integrated 6-month strategy to elevate your brand presence, drive targeted traffic, and boost sales in the Indian market.
The Vision: Projected 6-Month Growth
+80%
Website Traffic Growth
+200
New Brand Mentions
+50%
Sales Conversions
Based on the recommended growth plan.
Our 6-Month Journey
Months 1-3: Foundation & Awareness
The initial phase is about building a rock-solid foundation. We’ll conduct full audits, optimize your website, establish a consistent social media presence, and launch initial awareness campaigns to build momentum.
Months 4-6: Growth & Optimization
With the foundation set, we pivot to aggressive growth. This phase involves scaling successful ad campaigns, ramping up content production, launching influencer partnerships, and optimizing for conversions and ROI.
The Engine: Our Core Strategies
🔍
Advanced SEO
Combining technical site optimization with a content strategy and targeted brand mention campaigns in Indian media to build long-term organic authority and traffic.
📱
Social Media Power
Transforming Instagram, Facebook, and Pinterest into vibrant communities and sales funnels through engaging organic content and a full-funnel paid advertising strategy.
⭐
Content & Influencers
Building trust and desire through high-quality YouTube Reels and authentic collaborations with Indian micro-influencers in the fashion and lifestyle niche.
Investment & Allocation
The recommended plan is designed for aggressive growth by significantly increasing ad spend and activating influencer partnerships. This chart visualizes the difference in monthly resource allocation.
Ready to Adorn Your Brand with Success?
Let’s partner to make Elgems a shining name in the Indian jewellery market. This plan is the first step towards remarkable growth.