October 22, 2026 · Piyush Yadav (PP) · 1 min read
How to Check If ChatGPT, Gemini and Perplexity Mention Your Brand
Key Takeaways
- You can measure AI visibility by hand with a list of real buyer questions and a spreadsheet.
- Test several tools, because each draws on different sources and gives different answers.
- Log whether you are named, what is said, and which competitors appear instead.
- Repeat monthly using the same questions so you can see change over time.
You cannot improve what you cannot see. Before spending on any AI search work, find out where you stand today. This takes an afternoon and costs nothing.
Step 1: List your buyer questions
Write 15 to 25 questions a real customer would type. Include three types:
- Problem questions: "why is my website not getting leads"
- Comparison questions: "best SEO consultant for SaaS in India"
- Specific questions: "how much does local SEO cost for a clinic"
Step 2: Run them in several tools
Ask each question in ChatGPT, Gemini, Perplexity and Google. Use a new session each time so earlier answers do not colour the next.
Step 3: Log the results
| Question | Tool | Named? | How described | Competitors named | Sources cited |
|---|---|---|---|---|---|
| Best SEO consultant for SaaS | Perplexity | No | n/a | A, B | Two directories |
Step 4: Find the gaps
Group the "no" results. For each group decide what is missing:
- No page answers it: write one. See content that wins in 2026.
- A page exists but is vague: put the answer first and add specifics.
- You are unknown to the sources cited: work on third-party mentions.
Step 5: Repeat monthly
Use the same questions, so you can compare month to month. Expect movement over quarters rather than weeks. Read GEO 101 for what usually changes the result, and why schema alone will not do it.
Keep expectations honest
AI answers vary by tool, wording and day, so treat one result as noise and a pattern across many questions as a signal.
If you would like this run for you with a prioritised action plan, see our GEO services, AEO services or LLM SEO pages.
Frequently Asked Questions
Do I need a paid tool to track AI visibility?
No. A spreadsheet and consistent questions are enough to start. Paid tools add scale and history once you know what you are tracking.
Why do AI tools give different answers each time?
Responses vary by tool, wording and session, so run each question more than once and look at patterns instead of single results.
What should I do if my brand is never mentioned?
Start with clear, specific pages that answer those questions, a named author, and credible third-party mentions. Results take months, not days.
Prefer to talk it through? Request a free SEO audit or book a strategy call.
Founder & SEO Strategist
Piyush leads SEO, content, and growth strategy for B2B brands across India and the UAE/GCC, running technical audits, content programs, and organic-growth roadmaps end to end.
