Insights
SEO Thinking for the AI Era.
Practical guides, strategic analysis and clear thinking on technical SEO, AI search and organic growth — without the filler.
GEO
GEO 101: How to Get Your Website Cited by ChatGPT & Google AI Overviews
A practical introduction to Generative Engine Optimisation (GEO) — what it is, how AI models decide what to cite, and the concrete steps to get your brand mentioned in AI-generated answers.
September 23, 2026Read more →
MakeBuild the trust infrastructure first, then produce sharp micro-intent pages, then earn third-party authority.
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September 23, 2026Read more →
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