Migrate Without Losing Your Rankings.
Website migrations are one of the highest-risk moments in a site's SEO history. Done wrong, you can lose years of accumulated ranking authority. Done right, a migration can be an opportunity to improve your SEO foundation.
Get Migration SEO SupportFull-Cycle Migration Protection
Pre-Migration Audit
Baseline crawl, index status, traffic analysis and identification of high-value URLs requiring protection.
Redirect Mapping
Comprehensive URL-level redirect mapping preserving ranking equity across all high-value pages.
Technical Specification
Migration technical brief for developers: redirects, canonicals, hreflang, XML sitemaps, robots.txt.
Pre-Launch Review
Staging environment review to catch issues before they impact live rankings.
Post-Migration Monitoring
Intensive post-launch monitoring for crawl errors, ranking changes and indexation issues.
Recovery Support
If issues emerge post-launch, rapid diagnosis and remediation to minimise ranking impact.
SEO Migration Questions
Migrations break the connections Google has built between your URLs and their search positions. Without careful redirect mapping, canonical management and crawl signalling, Google treats the new site as a fresh entity — losing all accumulated ranking equity.
As early as possible — ideally at the planning stage. The further into the process we get involved, the more constraints exist and the more difficult it is to implement SEO best practices. Pre-launch is far better than post-launch recovery.
Recovery timeline depends heavily on the severity of the mistakes and the authority of the domain. Minor issues can resolve in weeks. Significant redirect failures or crawlability problems can take months to recover from — if they recover at all.
Planning a Migration? Talk to Us First.
Early SEO involvement protects your organic traffic. Late involvement costs more and recovers less.